What’s That Smell?! Oh, You Eat Meat…

This video is meant to be a bit more light-hearted and fun, but at the same time: informative on some level.

It’s also a vegan topic for those of you wondering when my next piece of vegan content would be released.

The other day I came across a study called “The Effect of Meat Consumption on Body Odor Attractiveness” published in 2006 in the Oxford journal Chemical Senses.

The study used a small sample size of 17 men, and administered them either a meat or nonmeat diet for 2 weeks. After which, their collected odor samples were assessed for pleasantness, attractiveness, masculinity, and intensity by 32 women, aged 19-32, who were not taking any hormonal contraceptives.

And this was achieved in a randomized manner, and in a well-ventilated, temperature-controlled environment.

One month later, the procedure was repeated with the same subjects, but their diets were reversed… i.e, any subject formerly fed a nonmeat diet was switched to a meat diet, and vice versa.

Before I forget, the men were aged 19-31, all were non-smokers, they didn’t have any diseases, and they did not shave their armpits.

The researchers found that those consuming a nonmeat diet were judged as more pleasant, more attractive, and less intense by the women.

However, masculinity was perceived no differently between the meat and nonmeat groups.

Ergo, the nonmeat group wasn’t perceived as any “less manly”… before anyone decides to troll vegans here with that ubiquitous fail of an insult.

These results were not influenced by phase of menstrual cycle or relationship status of the female participants either.

And since dietary consumption was controlled for and kept consistent, the researchers have high-confidence that the results were due to the studied effects, such as a meat or nonmeat diet, and not some other variable.

In fact, the researchers had also controlled for stress, fatigue, and mood in the participants.

Furthermore, the authors of this study declared that they have no competing interests, and they are nonvegetarians.

So, no bias, and the study was well-controlled. I only wish they used a larger sample size — but, hey, something to consider for future experiments.

The moral of the story appears to be… if you want to smell sexier to women, go vegan!

On a side note: this study was conducted in Prague. Maybe something to consider for those vegan men looking to attract a beautiful Czech woman.

Just a little insider information.

Anyway, do let me know what you all think in the comments below.


The Effect of Meat Consumption on Body Odor Attractiveness http://chemse.oxfordjournals.org/content/31/8/747.long

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